The cookies have been made. The stand has been repainted. The signs are all freshly drawn…

The Lemonade Stand is back!

If you haven’t read the story yet of the beginnings of this particular entrepreneurial endeavor headed up by our oldest son, it’s one of my favorite posts. (Even just for the photos, actually, but also the story is really great!)

Go ahead. I’ll wait.

Pretty great, huh? It’s so fun seeing a project like that take shape, and even more fun when it’s becomes a reality. And let me tell you, it was a huge success last year, too! The kids all made plenty of money and had a great, great time doing it.

(You wouldn’t necessarily think a lemonade stand could be “lucrative”, but due to many factors—cuteness of these Tinies definitely near the top of that list—the Lemonade Stand will probably be a regular, annual ordeal here at the Campbell home.)

There are a few changes this year. Many of them are intentional, some of them are just the way life goes—it changes! All of them are good learning experiences for our fourteen-year-old Big Thinker.

Charity

First among the differences (that matter) is Ian’s desire to leverage this high yield income opportunity to not only his own advantage—paying for his hockey this year, and some equipment—he also wanted to be generous with his Lemonade bounty.

After reading the book Do Hard Things, Ian decided he wanted to purchase one thousand custom rubber bracelets and sell them for a dollar, giving half of the sales to a charity. He considered a few options (among them Mercury One, a charity group that assists in disaster relief, begun by Glenn Beck, whom is at least a partial inspiration to Ian for this Lemonade Stand business) and eventually landed on supporting a family he knows who does mission work with people in Africa.

I just love watching Ian formulate these ideas and carry them out. Yes, he’ll hopefully gain more money that he can use towards things he wants to do, but at the same time, he’s using his creativity, energy and time (and money) to help other people, too. That is great!

When originally researching to whom he’d donate the charitable funds, Ian first was honing in on water projects in Africa, specifically Uganda. This gave him the idea to create a little lemonade-related slogan for his yellow bracelets:

Lemonade < Water | Water = Life

If you know Ian well, first you know he’s creative, and so it makes sense he’d come up with something cleverly creative, but, you’d also know that he is not a fan of math. So the fact that his bracelets sport a mathematically-themed “equation” … well, you see the humor there, I’m sure. 🙂

Location

The other big difference (that doesn’t matter, too much?) is the location.

Last year the Stand was located right on the corner of Temple Road and Route 21. It’s the place where anyone in town for the Hill Cumorah Pageant would turn to visit the other Mormon historical sites in our town. So plenty of traffic, slowing to turn, saw cute kids peddling lemonade (on very hot, sunny days!) and would stop at the corner—where there was ample parking space, too—and purchase a little (or a lot of) lemonade. And cookies. And brownies. 🙂

This year the Lemonade Stand will be right on Main Street, just east of Route 21. The “Four Churches Corner”, as it is sometimes called here¹.

There is still plenty of traffic on Main Street, so it shouldn’t “hurt business” all that much, but it will be interesting to see the difference it might make.

In an effort to compensate, Ian made, printed, and posted flyers and posters (and large signs, too) at various business and key locations around Palmyra.

Business Planning

The other neat piece of this whole thing is watching Ian learn about running a business. He’s been working for a few months on calculating his costs, and projecting sales and profits. Factors include not only the Cost of Goods Sold (ingredients, the bracelets, etc) but also paying his “workers” (also known as siblings…) and even advertising costs, being mostly those posters and flyers.

He’s got it down to a science. Or, more accurately, a business.

I really feel like this is one of the strengths of home schooling: real-world, experiential learning.

Now, it’s summer time, and it’s not necessary that one be home schooled in order to plan and execute such an endeavor. But, the general enviornment that home educating fosters is one of practical, real-world learning, used in real-life applications. Again, not exclusively, but it sure does flow naturally (methinks) from the daily thought processes around these parts.

Hours of Operation

Last year Ian and Company split the days with friends of ours, each taking four-hour shifts. This year, those friends are participating in the Pageant, and so will not be participating in the Lemonade Stand.

Thinking about what hours worked best last year, and probably not wanting to do full eight-hour days in the sun, Ian has chosen to run his Lemonade Stand from 10:00am to 6:00pm every remaining day this week, including Saturday.

So if you’d like to support a young entrepreneur, as well as a family who does mission work in Tanzania—through the purchase of a bracelet, or several—come on out this week to Palmyra. The cookies are delicious, the lemonade will quench your thirst on these very hot days of summer…

And you’ll smile at the good going on all around.

When life gives you lemons, just enjoy the lemonade!