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As I mentioned last week, Apple & NBC are not getting along. First Apple publicly announced they would drop NBC shows from iTunes in the month of September. NBC rebutted Apple’s public statement, saying that in fact it was not asking to sell shows for more, rather, they wanted to sell seasons for less, which Apple did not want to do. Then a few days later, it was announced that they would remain on iTunes through the end of the contract in December.

It’s all rather confusing.

In the meantime, NBC announced that they would be selling shows via Amazon’s Unbox service, which lets you purchase videos to play on your Windows systems, or download directly to your TiVo.

Now it has come out that Apple wanted NBC to sell their shows for $0.99/episode, as Apple does with their individual songs at iTunes. NBC was concerned that such a price structure would eat into DVD sales far too much as a series season sells for $40 on DVD, and would be less than $23 at iTunes.

The public feud continues. Stay tuned.