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Apparently, Apple is sick and tired of NBC’s shenanigans! The 3rd largest music retailer in the world (who also sells video content…) is parting ways with all of it’s NBC content (30% of it’s top shows!) in the month of September! Seems a drastic move by Apple, but they contend that NBC wanted to double the wholesale price of their shows, which would have raised the cost to consumers from $1.99 currently to $4.99/episode.

NBC on the other hand seems to claim almost the opposite… that they wanted to combine some of their content to make the package more attractive to the consumer.

Either way, the consumer is losing in this spat.

You can read more most anywhere on line, but here’s a link to get you started.

I hope they make up soon. We got the Knight Rider from iTunes, and NBC also has the Sci-Fi channel as part of their content. And, it’s just not nice to fight…