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Perhaps you will recall when I mentioned the idea I sent to Apple about offering Cable TV channels “a la carte”, much like they have done with music on iTunes. Well, this was before iTunes was selling videos, and before the Mac Mini was designed for the living room. I am sure that Apple had the idea before I did, but I am just loving the fact that Apple is actually moving toward my idea.

Just, in a different way.

I still would love to see a company offer an entire channel, streaming live… but just that channel. I wouldn’t have to get 345 channels when I really only want 5 or 10. No packages, just the channels I want. Well, Apple is not doing that, but perhaps their idea is better. More and more channels continue to offer their programming via the iTunes music store. This week several more networks have been added, including the History Channel and Biography Channel. Let me tell you, there has been some major restraint here, not buying all that is currently available from those channels!! (I really like documentaries…) 🙂

Perhaps the biggest benefit of doing it this way is … NO COMMERCIALS. That’s great. And, you get to choose the shows you want. Admittedly, I don’t really even want an entire cable channel/network. I just want a few shows. So this method of distro is even cooler, I think.

So, good on ya Apple!

Here’s the official press release from Apple regarding their latest additions to the iTunes (Music?) Store.

(They might want to consider a new name…) 🙂

Award-Winning Programming from A&E Television Networks Now Available on the iTunes Music Store