Estimated reading time: 2 minute(s)

By now you are keenly aware of the fact that I support Apple with all of my technogeek heart. I love their stuff. Every bit of it. But the coolest thing perhaps is their customer service. I might have mentioned before the free tech support offered at every Apple Retail Store – the Genius Bar – but after last night’s visit to our nearest Genius… their stock rose considerably in my mind.

We have been having a few issues with our third generation iPod’s battery. Some charges were only lasting a couple hours (should be 8 for this model). So, having heard of an Apple iPod battery replacement program on the web… I figured I should check it out. Sure enough, I found some info on it at their site, and after a brief phone call to Apple’s tech support, I was heading in to the Eastview Apple Store.

After briefly explaining our situation to the resident Genius that evening (who was supposed to be closed for the night since we were there just before the store closed) he offered to exchange our iPod for a brand new one if they had one in stock. (As I mentioned before, our iPod is a couple years old, so I figured chances were quite slim.) Well, they had one left, and after some brief paper work (and a waived $70 fee), we walked out of the store with a BRAND NEW IPOD.

Folks. No one does this. No one replaces a product they sold you (we even got ours on eBay, not directly from Apple!) after you just use it so much that you wear it out! WHAT IN THE WORLD???

So, again I ask you…

Why would you use anything else???

Go Apple.