[ThisDay] Sex Sells (Apparently)

Estimated reading time: 7 minute(s)

One of the posts that has received the most interaction was admittedly expected to attract some attention. I wasn’t just searching for website hits… rather, I was making a point. A fun night out with Emma at the mall turned into conversations about large images of ladies in their underwear—everywhere! That night I posted some thoughts on our much we use sexual imagery in marketing and advertising, and the possible consequences of that. That was certainly a memorable post from January 31st in GregsHead.net history. A close runner up was the story called “My Computer Had a Heart Attack” (a good, lengthy read!). For today though, and the last day in this series: Sex Sells (Apparently). (Thoughts/comments welcomed!)

Sex Sells (Apparently)

January 31st, 2013

Aerie Ad - Girl in lingerieI wouldn’t usually post such photos here. But I guess I’m trying to make a point.

Have we really gotten so used to seeing women in their underwear (or less) that it doesn’t even slightly surprise us?

(My hope is that when you saw the photo for this post on my website, you were surprised, or shocked. It hopefully seemed quite out of place. And it should.)

Last night my four-year-old daughter, Emma, and I walked through nearly the entirety of our local mall, and the volume of near-nudity prominently displayed in store fronts truly overwhelmed me. It was not hidden in the lingerie section near the back of a department store. Rather, right out in front, for every passer by.

I did some research when we got home and found out that there are an inordinate amount of lingerie stores in our mall. It could be that this is the reason that there are so many super-over-sized revealing photos, but still, you can’t walk down nearly any corridor of the mall without being bombarded by boobs.

Aerie storefront display - Girls in lingerie

I know I sound old saying this, but… I don’t remember this when I was a kid!

(Yep. Old.)

Now you can be shopping at the Apple Store for an iPad mini and get an eyeful of what amounts to “soft porn” at the same time. (There’s another “intimate apparel” store across the hall from our Apple Store.)

Am I overreacting here? I’m not sure. I am a guy, of course, and scantily clad, beautiful women do have a certain appeal, but what is that appeal? Certainly it is to my flesh—the part of me that is supposed to be dead. We are all well aware, however, that it still fights for life.

Jesus said that adultery is wrong, but that a man looking at a woman lustfully is just the same (since sin is a heart issue, before it’s a behavior issue) … but, I’m not sure that’s why I feel uncomfortable strolling the halls of the mall. (There wasn’t any lustful looking going on.)

I am more uncomfortable when my boys are with me. Aged 14 and 11 1/2, the internal chemicals are beginning to and have already worked their magic and the appeal of women dressed in little, even posed suggestively many times, well… that’s not something I want to test my boys’ will power on. And all to just find a new favorite well-used video game?

Last night it was Emma, who was certainly taking it all in. Once she said, “More bras! Ha!” (Yes, she’s awesome.) So I’m not really sure what she thinks about it, but she at least finds it somewhat humorous.

spencers

But I think in the end, I just find it sad. Near the end of our mall tour we passed Spencer’s. This particular window display was the most overt of all the stores in their attempt (in my opinion) to use sex to sell. (They might even more be selling sex, not simply lingerie, but…) I actually shook my head at their forwardness, and quickly moved along. Later when I was looking for store displays online to share with you here, I discovered that when you click the above banner—taken from their website, but this was also the current store front display—you have to consent to viewing adult material before going further into their site. So, perhaps they aren’t even trying to hide the soft porn part?

(Note: I actually do remember that my mom would direct us past and cast doubt upon the goodness of Spencer’s stores in our various malls. Though I do think we darkened their door a time or two along the way. I think my sister liked some of the stuff in there? I do not remember such displays in their front windows… but I do have this inner, red warning light regarding their establishment. Perhaps this is not a new development.)

What I think all of this reveals about us (yes, pun intended) is a culture that is certainly progressing more and more towards debauchery. Again, I know that I sound old suggesting that “my generation” wasn’t as perverse as “this generation”, and to an extent, I’m sure I’m wrong. People are people. We’re all dead in sin, none of us can escape that; one generation’s societal moral superiority notwithstanding.

But I really do think this is a symptom of a deeper sickness.

Families are now horribly rent asunder: rampant divorce, children outside marriage, multiple parents (but really no parents), gay marriage, abortion… they are all signs of our inner moral corruption and decay.

So it makes sense that we’d continue to feed our flesh—the part of us that drives this decay—and even progressively think less and less of it, allowing it to have more of a hold on us.

We’re naked under our clothes. (Did you know that?) Nakedness is not the sin. The way it’s used to appeal to our selfish, fleshly, worldly desires can be, and those desires can be. Paul said, “All things are permissible, but not all things are beneficial.” Perhaps that applies here.

I don’t think I’m talking about the over-sized posters, though.

It seemed so blatantly obvious last night on our walk through the mall that these are symptoms of a culture-wide decline; gradually slipping more and more toward full worldliness, and farther away from godliness. It makes sense, of course, as culturally we have been removing God from everyday life for several generations now. It’s certainly bound to happen this way.

I know I sound old. (And, I kind of am!) This generation is worse off morally than mine, but maybe not than my parents’ generation? (The sixties, hippies, etc? Could be we improved from that?) And we will continue the downward trend until, as individuals, and families, and then as a society we allow God to resume his rightful position as Father and leader and provider and all that he is and wants to be to us.

Until then, it shouldn’t surprise me what is displayed in the large windows of our public marketplaces. If we continue this way, it wouldn’t be shocking to see actual nudity soon, as well as much more sexual images.

This really is the visible symptoms of a deeper issue.

I want to say, “And I hope for our society’s sake that we turn to Jesus and live full lives as he intended us to!” … but I wonder if that’s my wrong thinking about “life to the full”. Life to the full is messy. We are messy, broken, sinners. We are in a broken world, and though we can experience a taste of true, unbroken life, we are still here, in this mess. And that will never change, until we’re not. So, no matter how much we, as a society, might turn to Jesus … the deeper issue here (not the symptoms) is part of the bigger picture of “full life” that God intended. I think.

That doesn’t mean I have to traverse the mall corridors, though. 🙂

I’ll finish by saying that I hope wherever you are right now, you know the Father, the One True God, and Jesus Christ whom he sent (John 17:3) and that you know his abundant grace and life and are living that fully and free from guilt and condemnation and judgement (John 3:17) … because that is how we’re meant to be.

(Clothed, or not.)


Note: The photos in this post are mostly taken from the retailers’ websites. My iPhone camera was not doing a good job capturing the images I wanted to use for this post. All of these images here were on display in three-times-real-life size in the store windows, as well as dozens more.

OTHER POSTS from JANUARY 30th

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